®LIB¯ |[......Þ.......Þ.......Þ.......Þ.......Þ.......Þ.......Þ.......Þ...............] page & `!!!!\ 00000047; @ Making good use of typography means making successive choices, some of them
difficult, and also implies a certain control of the situation. In the same
way as for defining a page, the goal of clarity and simplicity should guide
you in your decisions.
@ Variety may be the spice of life, but the true art of typography lies in
carefully measuring the contrasts within a document. Let's take a look at how
to achieve this balance throughout all the choices you'll come to make.
@
@ Choosing a Font Family
@ Some fonts have been designed for use as display type or headlines, while
others work better as text type or body. Each font has a different effect on
the reader: some give a sensation of authority, others evoke a playful
feeling, however each one has been designed for a specific purpose.
@ As you know, there are two basic families of fonts: Serif and Sans Serif.
@
@ The Serif Family
@ Serif fonts have a classical look, and derive from when the ancient Romans
used chisels to engrave monument walls and tympans. The curves of the letters
in Serif fonts serve as pointers to guide the reader's eye toward the righ
